Poppin - Personalized Pop-up Store Recommendation

Situation:

• We sought to target the growing demand for personalized pop-up store recommendations but lacked a dedicated mobile application to reach users effectively.

Task:

• Take full ownership of product planning, development, and growth to build a scalable and user-friendly ReactNative application from scratch and deploy it to the App Store.

Action:

• Independently developed all views and features for the initial app release using React Native CLI.
• Drove user-focused development and continuously tracked metrics to optimize organic user acquisition funnels.

Result:

• Successfully scaled to 5,000+ downloads and grew the active user base to 400+ purely through organic acquisition.
• Achieved a top ranking of #96 in the Entertainment category on the App Store.

Situation:

• As the project scaled, inconsistent state management and lack of strict code conventions led to frequent UI re-rendering and maintainability issues.

Task:

• Establish a solid foundational architecture with standardized conventions to optimize component rendering and ensure long-term code maintainability.

Action:

• Introduced Zustand to replace prop drilling and established clear global state management paradigms.
• Created and enforced strict code conventions (ESLint, Prettier, component-structure rules) across the repository.

Result:

• Significantly mitigated unnecessary screen render cycles, enhancing app fluidity and scrolling performance.
• Boosted development velocity by creating a predictable architecture that streamlined onboarding and debugging.

Situation:

• The project experienced team member turnover (3 to 6 members leaving or being replaced), requiring continuous knowledge sharing and smooth transitions.

Task:

• Compensate for any gaps caused by personnel changes and ensure the product still advances to its official release schedule without interruption.

Action:

• Took on additional responsibilities beyond standard front-end development, covering gaps in product management and backend integration.
• Acted as the central pillar of the team, fostering continuous communication and a sense of ownership to drive the project forward.

Result:

• Successfully drove the product to its official release and ensured a comprehensive handover to incoming team members at the final stages.
• Constructed over 80% of the core app framework and service logic, demonstrating strong ownership throughout the development lifecycle.